• Importance of Comparison Websites and How They Improve Our Decision Making

    By / 21/05/2019

    Consumers are now making an informed decision more than ever. They always try to compare the best possible products before making a decision. To facilitate the process, there are plenty of comparison websites that help buyers to not only compare products but also services such as compare car towing, health insurance, credit cards, flights and so on.

    According to reports, 59% of the customers use comparison websites to make their decision. The importance of comparison shopping cannot be ignored, and it has changed how we look for services.

    Comparison Engines to the Rescue

    Manually comparing products or services can be time-consuming. Also, it can lead to the wrong outcome due to human error. Comparison shopping engines, on the other hand, provide value to the users by giving them the ability to compare products. They can go through the critical aspects of the products or services, and determine which one fits their needs better.

    Comparison websites are important, and there are apparent benefits of using it. It cuts out the competition and enables the consumers to see through the actual value of the purchases they make. So, what are the benefits and importance? Let’s take a look.

    1. The benefit to consumers – Comparison websites makes it easy for consumers to choose the right product.
    2. Retail process improvement – Retailers also benefit massively from these comparison tools as it improves the overall process associated with the purchase. Any online retailer that offers a comparison engine is bound to have more buyers. Buyers also stay on the website improving purchase chances.
    3. The accumulation of all the information can open up new ways a buyer can interact with the website or the product/service that he is going to buy.
    4. Buyers can save money by using these comparison websites as it improves the value proposition and enables them to make the best possible purchase.
    5. There is no doubt that comparison websites save time and are easy to use.
    6. With the comparison website, it is easy to learn about a product weakness. They not only showcase key specs but also let you see the things that the product doesn’t offer.

    There are also some disadvantages associated with comparison websites, including the chance of showing the wrong information. They may also charge fees and generally lack a personal touch.

    Should you use a comparison website?

    Buying online is not easy. There are always chances that you miss out on a product that fits your needs better. Comparison websites make it easy for us to identify the right service/product. But as a consumer, you should not rely on the comparison website complete. You should also read proper reviews before making a purchase decision.

    So, what do you think about comparison websites? Comment below and let us know.

  • How the Internet and Technology Have Made it Possible to Grab the Best Bargains

    By / 04/05/2019

    If you love shopping online, then you already know that the best deal is just one-click away. Online shoppers are living in an era where there are a plethora of choices, options, and bargains. In this article, we will be exploring how technology, especially the internet, has changed the way we make purchases using bargains. Let’s get started.


    There is a lot of competition on the internet. Every sector has competition. It can be food, clothes, services, or even medicines. This cut-throat competition has to lead the services to provides the best deals. In fact, it is the internet that has enabled not only the users but also business to build their online empire. The end result is, of course, beneficial to the users who can enjoy the best bargains. One prime example is how eCommerce platforms work. Let’s take an example of two big giants, Amazon and AliExpress. To lure buyers, they constantly hold sales with amazing deals!

    Spread like wildfire: Bloggers influence

    The internet is full of bloggers who are keen to provide useful information to their readers. Once a deal is out, these bloggers take no time to post it for their audience. This creates a cascading effect where another blogger simply posts it on his blog. With no time, blogging powered by the technology and the internet enables these deals with a great bargain to reach millions of internet users.

    Automated Price tracking tools

    Automated Price tracking tools also keep track of the best bargains on the internet. These tools are available as add-ons within browsers to help you navigate to the best possible deal. For example, if you open up a product on an eCommerce website, the add-on will showcase the best deals on other websites, giving you the ability to make a purchase decision based on it.

    You can also schedule these tools to send you an email or phone alert if a product price drops below a threshold set by you. One such tracker is the SlickDeals Price Tracker that ensures that you can make the most out of the technology available to you.


    There are also websites that share coupon codes, bringing in the necessary bargains to you. Just like automatic price tracking tools, you can install coupon based add-ons on your browser. These coupons add-ons and tools also provide reminders and alerts when needed.

    Flash Sale Auto-Purchase

    Bots are way faster than humans. In flash sales, it is common to see products sold out in just a few seconds. Sometimes, it is not possible to make a purchase. This is where flash sale bots or add-ons come in. As a buyer, all you need to do is set it up once, and you are good to go.


    Technology and the internet has a significant impact on the way you buy. Do you think the same way? Comment below and let us know.

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